Although Instagram was never entirely resistant to fake news, misinformation, and the like, the platform did enjoy an extended period of relative purity.
In recent years, however, what was mostly a kaleidoscope of selfies and filtered sunsets has given way to the same cyber-abuse that have long plagued Facebook, Twitter, and other social networks.
As a result, its parent company is currently rushing to preserve the integrity of Instagram’s content.
Along with its own platform, Facebook recently prohibited a number of extreme voices from Instagram, as well as Alex Jones, milo Yiannopoulos, and Louis Farrakhan.
Now, Facebook plans to start subjecting content shared on Instagram to the same level of scrutiny as that shared on its flagship platform.
First reported by Poynter, that includes a fact-checking process designed to demote the content shared and otherwise spread by bad actors.
Facebook has had an analogous system in place since 2016, and currently feels the necessity to include Instagram in the initiative.
That initiative includes partner sites that specialize in fact-checking (including Poynter) , along with an army of human fact checkers who are aided by a complex network of AI and the prompts of users who flag content as inappropriate or offensive.
Officially, Facebook is calling the expansion of its fact-checking initiative just a “test,” however it’s recently become clear that Instagram is in need of some serious observance.
Along with Facebook, foreign-born misinformation campaigns now regularly target Instagram.
Among Instagram users, 15% say they have encountered some kind of inappropriate content on the network, according to AdColony.
Although that’s far less than the 60% of users who say they have encountered inappropriate content on Facebook, the findings show Instagram isn’t as innocuous as it once was.